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Supriya Vulivireddy

Supriya Vulivireddy

/soup-ri-yeah-wool-ivi-red-di/

Hey, I'm Supriya. I'm a product designer who genuinely loves the work. Six years in, across AI, fintech, SaaS, Web3, fraud detection, smart home automation, transportation and mobility, and more, from tiny teams to products used by millions, and I still get the same pull when a hard problem starts to make sense.

I believe that anything, when designed with real care, changes how people experience the world. Not just software. Anything. That's what got me into this and it's what keeps me here.

Human behaviour and mental models are at the centre of how I approach everything. I find that when you start from how people actually think and what they expect rather than what the system needs to do, the right solution tends to surface faster and stick longer. The rest of my approach follows from that: slow the room down enough to ask the questions nobody thought to ask, protect the time it takes to work on the right things, and move fast once the direction is clear. I've spent enough years at the intersection of product, design, business, and tech that I think of those boundaries less as lanes and more as lenses. The best work I've been part of came from using all of them at once. That's the kind of designer I want to keep being.

Professional Experience

Feb 2025 – Aug 2025

Senior UX Consultant at Webless webless.ai ↗

Webless was trying to sell enterprise clients on AI-powered search and then actually make it work for their users. I owned the full design surface: the search experience on the front end, the admin panel clients used to configure it, and the modular system that let us onboard new clients without starting from scratch each time. In six months the client base grew from 3 to 14. Search interaction rates went from 1% to 3.2%. Average session time more than doubled.

May 2024 – Feb 2025

Lead Product Designer at Cashflo cashflo.io ↗

Cashflo needed to fix how enterprises manage accounts payable, a problem with real financial consequences and users who had been living with broken workflows for years. I travelled across the country to understand the problem firsthand, then owned design and strategy end to end. Invoice booking time dropped from over two minutes to under 45 seconds. Six enterprise clients onboarded in the first three months. I also built the design system from scratch, 500 plus components, keeping it lean enough for developers to actually use.

Aug 2023 – May 2024

Senior Product Designer II at Mudrex mudrex.com ↗

Led design for the investment products pod at a time when Mudrex was maturing and needed more than execution. I pushed to streamline how ideas moved from inception to shipping, built investment tools that helped users make more confident decisions, and mentored junior designers along the way.

Jan 2022 – Aug 2023

Senior Product Designer I at Mudrex mudrex.com ↗

I was there for Mudrex going from a few thousand users to two million. Worked on Vault, Coins, and multiple engagement features, built a 2000 plus component design system still in use today, and started a user research programme that became a recurring company practice. Ran A/B frameworks, collaborated closely with growth and marketing. It was the environment that taught me how to move fast without losing the thinking.

Oct 2021 – Jan 2022

Senior UX Designer at F1 Studioz f1studioz.com ↗

Worked on design projects for Deutsche Telekom, including the reimagining of Magenta TV, Halo, and XIT. Crafted design strategies, established design systems, and shaped concepts for their television products. Also led design on Vesta, a fraud detection product, running UX audits and building multiple modules from the ground up. Projects spanned B2B, SaaS, and B2C.

Aug 2020 – Sep 2021

UX Designer at F1 Studioz f1studioz.com ↗

F1 Studioz is a design agency focused on simplifying enterprise UX end to end. I worked across multiple products in different domains, owning the full design process for each feature from research and ideation through to high fidelity design and prototyping. It's where I built my foundational fluency across interaction design, information architecture, and rapid prototyping.

Beyond Work

Always reading something

Sci-fi, historical fiction, philosophy, the occasional deep dive into behavioural sciences. If you can't find me, I'm probably in a corner with a book and a fresh cup of coffee.

Tinkerer at Heart

I take genuine pride in repurposing things. If something is broken I will find a way to fix it, usually with whatever is already around.

Always up for covering ground

Long walks, hikes, anything that gets me outside and moving. I think better in motion.

Chasing clear skies

There is something about a sky full of stars that puts everything back in perspective. I look for those nights whenever I can.

Let's Connect

Open to new projects, collaborations, and conversations. If you are working on something interesting or just want to talk design, reach out.

Contact Me